Communication Meaning, its need and process of communication
• The word “communication” derived from the Latin word ‘ communicare ’ that means to impart, to participate, to share or to make common. • Newman and Summer Jr. state that, ‘Communication is an exchange of facts, ideas, opinions or emotions by two or more persons’. • It is a process of exchange of facts, ideas and opinions and as a means that individual or organization share meaning and understanding with one another. In other words it is a transmission and interacting the facts, ideas, opinion, feeling and attitudes. Need of communication • Basis for action • For Planning • Helps in decision ma...