Communication Meaning, its need and process of communication

                                 



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•The word “communication” derived from the Latin word ‘communicare’ that means to impart, to participate, to share or to make common.

•Newman and Summer Jr. state that, ‘Communication is an exchange of facts, ideas, opinions or emotions by two or more persons’.
•It is a process of exchange of facts, ideas and opinions and as a means that individual or organization share meaning and understanding with one another. In other words it is a transmission and interacting the facts, ideas, opinion, feeling and attitudes.
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Need of communication

•Basis for action
•For Planning
•Helps in decision making
•For effective leadership
•For co-operation and co-ordination
•Boost morale and motivation
•For altering individual attitude
Communication is blood of any organization


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Purpose of Communication

ØInstruction
ØInformation
ØEvaluation
ØDirection
ØTeaching
ØInfluencing
ØImage Building
ØEmployee Orientation

                  Process of Communication

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